Aw Snap, Crackle & Pop
Over and over I hear people refer to the good ‘ol days when life was more simple. Six weeks into the WWII Food Ration Project I have to ask, “Simple how?”
Meal planning was not simple. Getting food was not simple. Baking and cooking food was not simple (even with a few of my improvised modern takes). Every step of the meal in the meal planners require planning ahead and remembering to do something a day ahead of time.
But then again, there are Rice Krispie Treats.
In 1928 Kellogg’s Rice Krispies started appearing on grocery store shelves. They were a big hit. People loved the noise their cereal made. It wasn’t until 1933 when the character named Snap was added. We know all three of the elves, but I bet you didn’t know they actually started out as gnomes. Snap was joined by Crackle and Pop in 1941.
As the story goes, in 1939 two Home Economics employees of Kellogg’s were tasked with coming up with a fundraiser for Camp Fire Girls. Malitta Jensen and Mildred Day (the employees) relied on the reputation of Kelloggs being good to its employees during the lean times of the Great Depression. The company never laid anyone off (back then…sadly, that’s not the story from the recent recession). They knew if they came up with a good tasting bake sale item, the community would respond.
Who could imagine back then that we’d still be holding good ol’ Rice Krispie Treats so dear as our go-to bake sale recipe?
With only three ingredients – Rice Krispies, Marshmallows (or Fluff to make it vegetarian), and butter, there is no easier treat. And even better, you can’t get it wrong. If it doesn’t come together gooey enough, add marshmallows. If it’s a mess on the stove top, add butter.
The end result is sweet goodness, without added sugar, in little time and ready to eat almost as soon as the burner is turned off.
Simple basics. Good stuff.